Ensure contacts, orders, tickets, and invoices sync automatically, with clear identifiers and timestamps. When the core stays consistent, downstream automations become simpler, auditing is easier, and handoffs feel smoother for customers who just want promises kept and updates delivered without delays.
A polished presentation can hide brittle integrations. Test with your real data, real edge cases, and one skeptical teammate. Verify rate limits, error handling, and mapping flexibility. Excellent documentation and responsive support often matter more than one slick feature you may never use.
Prefer platforms that let you export everything in human‑readable formats and support standard auth. Ask vendors tough questions about portability and downtime. Your future self will thank you when a migration takes days instead of months and customers barely notice.